SEO tools
Two Gizlets here, for the two halves of getting a page found and knowing how it was found. One writes the Schema.org markup a page carries to describe what it is: a product, an organisation, a local business, an article, an event, or the breadcrumb trail that leads to it. The other adds utm_ campaign parameters to a link, so the visits it brings are reported under the campaign that sent them.
Neither makes a promise on someone else’s behalf. Valid markup tells a search engine what the page holds, and does not promise a rich result or a better position: the generator lists Schema.org errors separately from Google search recommendations. A campaign link is only counted if the destination site’s own analytics reads the parameters.
All 2 Gizlets here work in your browser: what you give them stays on this device.
Which one you need
- A page needs JSON-LD for a product, organisation, local business, article, event, or breadcrumb trail
- JSON-LD Generator
- A link in a newsletter, post, or ad should show up under its campaign in the site’s analytics
- UTM Builder